From Vallco Mall to The Rise: The Complete History of Cupertino's Biggest Redevelopment
Posted by Bruce Wagg on
By Bruce Wagg | Cupertino Real Estate | Updated September 2026
For more than four decades, Vallco Mall in Cupertino was one of the city's most recognizable landmarks. Originally opened in 1976 as Vallco Fashion Park, it grew into a major Silicon Valley shopping destination where generations of residents shopped, watched movies, ate at the food court and met friends. Today, the former Vallco Mall property is being transformed into The Rise at Town Square West, one of the largest redevelopment projects in Cupertino history.
The Vallco Mall redevelopment did not happen through one simple approval. The property went through years of declining retail activity, competing redevelopment proposals, political debate, a 2018 Specific Plan and Development…
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Ask most people to describe Cupertino and you'll hear the same themes: highly regarded schools, Apple Park, strong property values, and established residential neighborhoods. All of those are important, but they don't fully explain why City Center Cupertino has become one of the most closely watched areas in the city.